Acceptance of Telemedicine in healthcare customers of District Karachi, Pakistan: a cross-sectional analysis

Authors

  • Abeer Ajaz, Sajjan Iqbal Memon Chiniot General Hospital, Karachi Author

DOI:

https://doi.org/10.71395/ijhp.2.2.2025.1

Abstract

Background and Objectives: The global healthcare industry faced significant revenue and volume losses follow- ing the emergence of COVID-19 in December 2019. Telemedicine emerged as a potential solution to mitigate these challenges. The primary objectives were to determine the influence of internet browsing and immunosup- pression on telemedicine acceptance and to evaluate the mediating role of fear of acquiring hospital-induced infections (HAI) in this relationship.
METHODOLOGY: A quantitative, cross-sectional study was conducted from April to September 2021. Data
were collected using a validated online questionnaire distributed to patients, physicians, and health insurance providers in Karachi. The data were analyzed using SPSS version 24, employing correlation, regression, and mediation analysis. A p-value < 0.05 was considered statistically significant.
RESULTS: The study found that internet browsing significantly influenced telemedicine acceptance (p < 0.01), while immunosuppression did not (p = 0.39). The mediating role of fear of HAI was partially supported. The model's explanatory power was weak, with an R value of 0.29, indicating limited predictive capability.
CONCLUSION: The findings suggest limited acceptance of telemedicine among Karachi's population, high- lighting the need for targeted awareness campaigns and policy adjustments. While internet browsing positively influenced telemedicine acceptance, immunosuppression did not. The study underscores the importance of addressing technological and health-related barriers to improve telemedicine adoption.
KEYWORDS: COVID-19, telemedicine, immunosuppression, internet browsing, healthcare acceptance.

Author Biography

  • Abeer Ajaz, Sajjan Iqbal Memon, Chiniot General Hospital, Karachi

    MBBS, MBA Manager, Quality and Patient Safety Department Chiniot General Hospital, Karachi Pakistan
    b Officer, Quality and Patient Safety Department, Chiniot General Hospital, Karachi

References

T Tsai CH. Integrating social capital theory, social cognitive theory, and the technology acceptance model to explore a behavioral model of telehealth systems. International Journal of Environmental Research and Public Health. 2014;11(5):4905-25. doi:10.3390/ijerph110504905.

Mahmoud K, Jaramillo C, Barteit S. Telemedicine in low- and middle-income countries during the COVID-19 pandemic: a scoping review. Frontiers in Public Health. 2022;10. doi:10.3389/f- pubh.2022.914423.

Roza S.. Perception and usage of telemedicine among national health insurance participants in padang city. Jurnal Ilmu Kesehatan Masyarakat 2023;14(3):281-292. https://doi.org/10.26553/- jikm.2023.14.2.281-292.

Zobair K., Sanzogni L., Houghton L., Sandhu K., & Islam M.. Health seekers’ acceptance and adop- tion determinants of telemedicine in emerging economies. Australasian Journal of Information Systems 2021;25. https://doi.org/10.3127/a- jis.v25i0.3071.

Downloads

Published

2025-09-30

How to Cite

Acceptance of Telemedicine in healthcare customers of District Karachi, Pakistan: a cross-sectional analysis. (2025). International Journal of Healthcare Professions, 2(3). https://doi.org/10.71395/ijhp.2.2.2025.1